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    Bob Goldman’s business career started with a management position behind the counter of his father’s camera store, where he worked as a clerk from the day he was old enough to peer over the counter and ask, "Do you want the regular or jumbo-size prints?"
    He graduated from Colorado College in Colorado Springs with a degree in experimental psychology. Still intent on a serious business career, he used his writing skill to craft a letter that gained him admission to the prestigious University of Chicago School of Business.
    He has published articles in The New York Times, The Wall Street Journal, GQ, Rolling Stone and Knight Ridder Financial News. In 1995, his unpublished novel of advertising, "Pitching," was optioned by Disney for a feature movie.
    Goldman has always been a writer, working in advertising and holding creative positions at large multinational firms, including Young & Rubicam and Foote, Cone & Belding. He is currently the creative director of an in-house marketing department at a large financial institution and frequently commentates on NPR’s "Marketplace."

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