Florists Are Changing the Way They Do Business
The floral business has suffered in the past few years because of a few reasons. People are not buying flowers like they used to in the past. Florists are moving away from traditional wire services because of high membership fees and online vendor skimming. Florists must pay fees to be listed on wire services to fill floral orders. These fees have gotten out of hand over the past decade because online vendors are taking a high percentage from these fees. If a floral business is going to be profitable, it must be listed separately on the internet.
Floral businesses have found that they must change the way that they have done business in the past. They are making their own websites and focusing more on local customers. In the past, a floral business could survive by being listed on a wire service and waiting for orders to be phoned or faxed in. Florists are trying to capture business from local customers by advertising and marketing campaigns. They do not want a local customer to use a wire service just to get flowers delivered locally. Local florists are putting online order forms on their websites to make it easy for local customers to order flowers. Florists are moving away from traditional wire services in order to remain in existence.
Floral businesses are also expanding their hours. Many customers do not have time to stop into a local business during regular business hours. Some florists are open 7 days per week in order to attract customers who have time to visit their shop over the weekend. Many times, sympathy flowers are needed on Sundays. Florists are also working later so that customers can stop into their shops to place an order on their way home from work. By making their business visible in the local market, florists can reduce the fees that they have to pay to be members of traditional wire services. High membership fees and online vendor skimming is causing many florists to move away from traditional wire services.
Florists have traditionally been able to survive even in small towns because consumers will buy flowers even in rough economic times. Many florists thought that they would earn even more money by becoming members of a traditional wire service but this has not been the case. Florists are barely making any profit on an order that comes from a traditional wire service and they are placing the blame on the high membership fees and online vendor skimming. Florists will have to spend money on advertising their business to stay afloat in today’s marketplace.